Antoine, Beirut Souks

Client
Antoine
Value
1,000,000
Year
2012
Program
Retail
Status
Completed
Scale
1,000

Antoine, the market leader in book shops, wanted to open its new flagship store in one of the biggest malls in Beirut, in addition to a complete change in its corporate identity and display design.

Spread over three floors for a total area of 1000 Sqm, challenge was to make this this outlet welcoming, customer friendly, with attracting displays, high level of smooth lighting, comfortable seating areas, wide circulations, and easy access. All furniture and display  items were redesigned and tailor made for this purposes.

Fabriano, Yellow Corner and Grid Café corners, with their own identities, were also to be integrated to the outlet design.